This group holds 25 percent of the shares the fashion and luxury company, which is a prestigious international company that is based in the United States. This has enabled Tom Ford Beauty to have more than points of sale in all parts of the world. This has been a multiple award-winning brand in the fashion luxury industry. Since its founding in the year , Tom Ford beauty has pursued and glittering path of internalization and affirmation.
The company also is present in major markets of the world, from the United States to Asia and Europe. Description of Experiences and Activities. I had the opportunity to engage in various activities during my position working directly for the President at luxury brand, Tom Ford Beauty, operating in New York City.
In performing these duties, I gained significant knowledge and experience concerning the manner in which the fashion and luxury organization runs and the dynamics in the company. My time at Tom Ford Beauty was a period where I interacted with many diverse people with unique backgrounds and cultures.
Working for the President allowed me the ability to better understand the aspects surrounding fashion and luxury, as well as, provided adequate exposure into the industry. During this time, I served as the lead of all the administrative assistants within the office, overseeing the operations of different departments in the company and realized the complexity of the organization and activities that go on in order to achieve the organizational goals.
In this report, I will focus on the activities that I did during the project work. I will also present organization behaviors in the company, its resources and the expertise in each activity. Additional roles in the company. Being in the fashion and luxury industry, the company considers marketing research as one of the core tools in marketing that contributes to its organizational success.
The role of marketing research is to use the best approaches that the company should use to link with the potential consumers and the public at large. I supported and managed different initiatives and projects in coordination with different functional teams, which included Consumer Marketing, Copy and Product Marketing.
In these duties, the aim was to supply the tools for the global brand to ensure that it could achieve its business needs. In offering the support, the major activities performed included the following: Traffic digital asset requests: In compliant with the request guidelines, mockup and copyright, I ensured the global on-line teams in the company acquired digital assets including standard social media crops, standard web crops, emails and ad-hoc requests that helped the company operate efficiently.
I liased with the team conducting the digital designs to ensure requests were produced and delivered on time. Coordination with the marketing team: Furthermore, I reconciled market orders right from initiation to shipment, thus enabling the process of delivering the products ordered. In this task, I crafted, routed, tracked, and distributed copy waves that assisted in the launching and re-promotion of new products.
In connection to this, I worked closely with the Copywriter and the product marketing team to obtain collection and positioning copy, product and shade names, and sku codes. I facilitated the obtaining of approvals before distributing the final copy waves globally. I was responsible for managing the budget tracker for different departments within Global Creative, including those dealing with packaging designs, 2D digital designs, and visual mechandising.
Moreover, I worked closely with vendors to estimate and submit invoices, and similarly coordinate with the finance department to confirm and make accurate payments. Partnership with finance department: I was able to partner with the finance manager to monitor and evaluate balances for the creative department to determine if they were in line with structural adjustment programs. This helped determine the budget discrepancies for the department, thus checking on the relevance and accuracy of its monthly expenses as a way of ensuring financial prudence.
These activities were clear indication that my coordination with managers and the creative department at Tom Ford Beauty was integral in decision making in the organization.
The reason is, that it helped the management in identifying imminent opportunities and potential constraints so that the resolution made is consistent with the needs of the organization, not forgetting the needs of potential clients. I performed various managerial tasks to improve the efficiency and productivity of the President despite his overwhelmingly busy schedule. In overall, I helped improve the quality of the office and atmosphere.
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